Learn Global Marketing Strategy, Low Cost Website Translation & Multilingual Search Engine Optimization (MSEO), Understand International Payments & Taxation, Make Free International Phone Calls, Understand International Shipping, Find International Partners, Set Up a Virtual Franchising™ Business and Much More!
Who is this book for?
You should read this book if you're a small business owner, general manager, marketing manager, sales manager or anyone else who has ever thought about expanding their business to a broader global market but has been reluctant to do so because of an apprehension and uncertainty about how much effort it really takes to do business globally.
In this book John Weisenberger takes a down-to-earth look at three fast and simple international business expansion techniques and their implementation roadmaps that Small and Medium-sized Enterprises can
What's this book about?
Never before in history have small businesses had the potential to reach new international customers as easily and inexpensively as they can today using online communication tools and e-commerce systems over the Internet. In this book John Weisenberger explains:
● How to make sure your Website will attract international customers
Christina Zila, Communications Director, Textbroker.com
Since the launch of the company in 2005, Textbroker.de and Texbroker.com have attracted more than 100,000 registered freelance authors who deliver their writing services to provide marketing copy, blog posts, press releases, magazine articles and other customized content through an expanding network of local language Websites and business subsidiaries that are used to segment the global marketplace into specific regions based on written language as well as by customer preferences for content related to local cultural, political, economic or other localization requirements. In this Interview John Weisenberger speaks with Mr. Philip Thune, CEO of Textbroker.com and Ms. Christina Zila, Communications Director at Textbroker.com, about the strategies and tactics used to drive Textbroker's incredible global growth in such a short period of time.
Mateo Chaskel, Assistant Vice President of Operations, Urban Green Energy Inc.
When Urban Green Energy Inc. (UGE) was first founded in 2008 the small New York based renewable energy solutions company had no initial plans to become a globally known wind energy superstar. Today, in less than five years since its initial launch, UGE is selling its wind-powered street lamps, electric vehicle charging stations and other distributed energy products in over 60 countries using a partnering network that today has over 400 participants. In this interview UGE Assistant Vice President of Operations, Mateo Chaskel, talks about UGE's rapid arrival on the international business scene and how they have achieved their phenomenal expansion into so many geographies and countries so fast.
Stephen Charko, Director of Marketing and Business Operations, AlumCAS
AlumCAS is a small start-up water purification chemical company located in Hamilton Ontario, Canada. Using LinkedIn and good SEO practices as the major marketing tools, AlumCAS, has secured pilot tests and further alpha tests of their product in Portugal, UK, Australia, Malaysian, South Africa, China, and India.
Jennifer Schaus, Founder, Jennifer Schaus and Associates
What is Global Marketing for Small Business? ** Copyright 2014 by John Weisenberger Worldwide - a division of Arcadium Group LLC
"A compelling book for anyone interested in selling into international markets. John covers the many facets of being successful in a global marketplace; the business components you have thought of - and the ones you have not. An absolute prerequisite for expanding business internationally."
- Jennifer Schaus
Available now at your favorite book store
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John Weisenberger's New Book
Chain Reactions: How to Create Massive Customer Loyalty and Profits using Customer Experience Management
All businesses sell just one thing: Reactions. The reactions you create are your product. And as soon as you begin to see your business as a chain reaction making machine, you'll begin to think about your business and its operations differently.
In Chain Reactions, John Weisenberger shows small business owners and entrepreneurs how to think differently about the reactions they create and how to use Customer Experience Management to create massive customer loyalty and profits for life.